BUS314 Marketing Plan Part C: Marketing Mix Analysis (4 P’s)
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Write My Essay For MeThis week, you will submit Part C of your Marketing Plan. Add this portion of your marketing plan to the portion submitted last week, so your marketing plan becomes a running document with additional sections added each week (be sure to continue the formatting provided in the template). This section of your plan should be approximately two (2) pages long and should use at least two resources, properly cited with in-text citations. Remember: You must use at least 2 resources. You can use resources used previously if applicable, but at least one resource should be a Marketing Mix analysis for your chosen company/brand. Use these headings in bold font in your plan, and cover the points beneath each heading. Product and Value Creation Explain in detail the product(s) or service(s) offered by your chosen company. How does the product or service provide value to consumers? Price and Value Creation Explain the pricing strategies used by this business. How does their pricing compare to competitors? How does the pricing offer value to consumers? Place and Value Delivery Explain the distribution or the methods and locations that your chosen company uses for their products and services. (Where can the product be accessed or purchased?) What value does the distribution, methods, and location(s) provide consumers? Promotion and Value Communication NOTE: Promotion is all the communication channels involved in the whole marketing strategy, such as advertising, public relations, sales promotions, social media engagement, etc. Identify the marketing channels your chosen business uses to promote its products. What are your business’ promotions saying and showing about their brand to communicate value?
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