Week 2 Case Assignment BUS224
I choose Walmart Company as an industry of interest. The enterprise is US-based multinational retail and a public company that runs a chain of hypermarkets and grocery stores in the global market. “Helping people around the world save money and live better – anytime and anywhere – in retail stores and through e-commerce” is the mission statement of this organization. The company was incorporated in 1962 by Sam Walton, and its main offices are located in Bentonville city, in the state of Arkansas, United States. The entity has outlets in more than twenty-four nations in the world (Zieger, 2011). As reported by the company’s accounting division, the company’s annual revenues in the financial year 2021 were at $560billion. Walmart’s operations are spread globally, with an estimated 2 million employees worldwide and 1.6 million in the United States alone as per 2020 records (McGee, 2020). This report is going to venture into various aspects of business operations surrounding the Walmart company business operations.
The company’s strengths include having an unlimited variety of products with recognizable brands in all the sectors of the products. There are more than 61 million goods accessible from Walmart’s online purchasing store. Secondly, the company has and is achieving global advancement with clear cases of new locations leading to an international presence. Further, the products are relatively low-priced hence increasing the affordability from the customers (Chang & Hu, 2020). Finally, the company’s procurement and human resource sectors are digitally and efficiently managed. The notable challenges of the organization entail several instances of lawsuits due to a poor working environment, poor salaries, and neglected health care to the employees. In addition, the profit margins of many of Walmart’s products are minute due to the low-pricing model hence limited levels of revenues to the company. Lastly, the uniqueness of the Walmart brand is not very profound; imitation and breaking the originality of their marketable goods is an easy task for other businesses with a similar line of operation (Chang & Hu, 2020).
Some of the company’s opportunities include expanding to further global locations it has not yet ventured. Additionally, the organization can buy, merge or form joint ventures with other upcoming firms to increase the significance of their brand. Most of Walmart’s products are cheaply sold, insinuating that they might be of low quality. This is an area the enterprise can look into and develop high-quality products to attend to the health concerns of the customers (Chang & Hu, 2020). The biggest threat of the entity is the controversial product selling activity. For instance, in 2017, the company was taken to bars for arguably selling fake beer brands. Finally, the company is strongly established in different locations of the world. The stability of these outlets is dependent on the stability of the particular country’s government. Therefore, the possible instability of these governments is a threat in disguise for Walmart’s operation (Chang & Hu, 2020).
One of greatest Walmart’s competencies is logistics superiority (McGee, 2020). The organization is able to dispatch millions of products from their manufacturers to their central distribution locations, and then finally to the Walmart shelves where the customers can easily access. This is one of the biggest competitive advantages over its competitors since it can present its customers with a variety of products at any time of the request, unlike many businesses. With the continued availability of products, the customers create loyalty by regularly visiting, increasing the company’s revenues from the purchases (McGee, 2020).
Finally, for any business to remain in business, it must incorporate the necessary changes that will increase its market advantage. Currently, Walmart is adjusting to offering new deals to its customers, changing the packaging bags to thicker ones, stocking up on Xboxes, and according to the company’s strategic plan team, the organization will begin selling its own branded insulin soon. The adjustments are meant to increase the market compatibility of the business (Chang & Hu, 2020).
Week 2 Case Assignment BUS224
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